Arada is a privately owned real estate company in the UAE, with its primary focus on Sharjah. Established in 2017, by Sheikh Sultan bin Ahmed Al Qasimi, the chairman of Basma Group, and Prince Khaled bin Alwaleed bin Talal Alsaud, the chairman of KBW Investments. Till 2023, this real estate developer has successfully launched three master-planned communities, collectively valued at AED 33 billion, setting its position as the one of the real estate giant in Sharjah.

Expanding its footprints, the company ventured into Dubai in 2022 with its project and is gearing up for a second project set to grace the Palm Jumeirah islands in 2023. Beyond crafting residential and mixed-use communities, Arada has introduced a suite of supporting brands to enrich its portfolio. Notable among these are Wellfit, a fitness brand operating gyms in Dubai and Sharjah; Zad, an innovative food truck park concept; Manbat, a collaboration with the UAE Ministry of Climate Change and Environment facilitating Emirati farmers’ markets and shops; and Artal, a distinguished Emirati fashion brand. Adding to its international footprint, Arada inked its maiden master franchise agreement with Australia’s Boost Juice in 2023.